Beverage Industry

Learn about Strategy, Operations, Sales, Distribution, Marketing and News surrounding the Beverage Industry and Energy Drink, Vitaminwater, High End Water, Sodas, etc.

Thursday, May 08, 2008

Hansen Natural Corporation (NASD: HANS) maker of Monster Energy Drink Stock

Hansen Natural Corporation (NASD: HANS) maker of Monster Energy Drink has seen their stock go down a bit in the last few months.

The beverage maker had a 52 week high of $68.40 and today it had a low of $28.51 per share with volume of 20,857,030.



What does this mean for Energy Drinks, for the New Age Beverage or even from Monster? Is the Energy Drink Category slipping? Are Sales decreasing?

No, they are not. The new age beverage category that includes Energy Drinks is still strong, still growing, expanding, selling.

The stock price decline may reflect, like in many cases, a natural correction due to profit taking, the economy, or many other circumstances.


Read more about Monster Energy Drink and Hansen’s Stock at Fortune Magazine

What’s new in the “Energy Drink Category”? Energy Shots! The small 2 oz shots you see in convenience stores. Keep you eyes out for them and the impact they will have on the industry.



Thanks,


Jorge Olson

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Tuesday, May 06, 2008

Energy Shots are Big

The 2 oz. Energy Show comes in a small package but it is showing BIG sales. It is the hottest part of the energy drink and new age beverage category at the moment. I’m currently working with a few companies on developing and selling their shots. Our goal is to reach 100,000 stores as soon as possible.

Many large beverage companies are already going into the shot business. You’ll be surprised who they are when we announce it.


Thanks,

Jorge Olson

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