Beverage Industry

Learn about Strategy, Operations, Sales, Distribution, Marketing and News surrounding the Beverage Industry and Energy Drink, Vitaminwater, High End Water, Sodas, etc.

Wednesday, January 17, 2007

Create and Sell Your Energy Drinks

Learn how to develop, bottle, market, sell and distribute your Energy Drink Beverage


San Diego, CA January 16, 2007. Liquid Brands Management, Inc. launched a program dedicated to help Beverage Industry entrepreneurs start and sell their Energy Drinks. Find details at www.EnergyDrinkSales.com

“The beverage industry is growing incredibly, especially in New Age Beverages, and the Energy Drink Category is spearheading much of the growth” says Jorge Olson, Beverage Consultant and founder of Liquid Brands Management. “The Energy Drink marketplace is not only profitable, it’s exciting” Jorge concluded.

Energy Drinks command a US$2 billion industry and have grown over 700% over the last 5 years and there is no stopping in sight. Like in all growing markets, there are many new companies entering the marketplace, most of them are coming from other industries and not from the Beverage Industry. Unfortunately, many of them are unsuccessful and go out of business after a few months.

EnergyDrinkSales.com was created to help new and up and coming companies succeed in the New Energy Drink Marketplace, teaching entrepreneurs how to create the best brands, save on production, execute marketing plans and most importantly, find beverage distributors and sell through retailers.


About Liquid Brands Management, Inc.
Helping beverage companies create, produce, market and sell more beverages including New Age Beverages like Energy Drinks, Hydrating Drinks, Water, Teas and more. Liquid Brands Management achieves success with great products, a solid marketing plan and creative distribution and retailing techniques to capture more market share, faster.

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Monday, January 01, 2007

Beverage Industry: What is the future of Bottled Water?

First of all to understand the future of Bottled Water we have to see the past. Bottle Water has been around for a long time in Europe. I remember when I worked in Europe about 10 years ago we only drank bottled water. All my friends had cases and cases of bottled water, sparkling and none. They drank it by itself, they mixed it with their favorite juice, they asked for it at restaurants and drank it at home.

Bottled water has a long history in Europe and now the question is what will it do for us in the USA and all of North America?

Well, it’s a good question. The bottled water category is still growing more than 20% per year in scanned data (data available from supermarket sales) but it’s hard to say what it’s doing at convenience. My opinion is that it’s growing even more.

The real eye opener is not necessarily the bottled water category, it’s the consumer channels. The consumers are demanding more varieties of water and better watery. This is where the category will grow the most, in High-end Water.

More content to come on Bottled Water...


Thanks,


Jorge Olson

www.LiquidBM.com
Visit my website a Liquid Brands Management, Inc. to learn more about the Beverage Industry and how to sell more beverages to distributors, retailers and consumers.

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