Coffee in the Beverage Industry

Wholesale Distribution and Coffee in the Beverage Industry and the New Age Category

Coffee is one of the best products to distribute because you have so many potential customers and new products.

You can sell coffee in packages or cans; you can sell it to stores, to convenience stores and supermarkets, restaurants and coffee houses, even to offices. Starbucks showed us that you can sell coffee in different ways and sizes to al type of people at many different prices.

If you want to get a bit more sophisticated you can sell “Coffee Programs”. Coffee Programs are full service programs that you can set up in Supermarkets and Convenience Stores. You lease the equipment and provide it to the stores, you provide signage, cups, Point Of Sale material and the coffee.

Besides the traditional ways of selling coffee there is the new way that was introduced through Energy Drinks and New Age Beverages. This way you can sell it at a premium. The best example of this is iced coffee and iced flavored coffees. You can sell them at a premium the competition here is not yet as great as with energy drinks.


Thanks,


Jorge


www.LiquidBrandsManagement.com