Energy Drinks Sales: Landing the account is the easy part.

Energy Drinks Sales: Landing Distributors and Retail Chains is the easy part. The name of the game is REORDERS.


OK, so you landed a large distributor or national chain for your Energy Drink or other beverage. You feel good!

Well, the job just started. The hard part will be to sell the product off the shelves.

I always found it easy to sell beverages to distributors and retail chains. I’ve never even paid slotting fees! The real challenge is making the distributors and stores sell out of product.

Most distributors have many products to choose from, the sales guys will only push yours if you give them a great reason, like an extra commission.

Same happens with the retail stores, you need good positioning in the cooler, competitive pricing, and some sort of retail promotion for the store manager and employees and another one for the end customer.

Remember; when you land large accounts don’t celebrate just yet, first devise a plan to sell your products and get reorders. That’s the name of the game, reorders.


Thanks,


Jorge