What are the hot products at the moment? Energy Drinks.

What are the hot products at the moment? Energy Drinks.

I get more calls about Energy Drinks than anything else put together. I get calls form distributors looking for them from manufacturers trying to sell them and from people looking to start their own brand.

It’s a great business to get into; more than 300 new Energy Drinks hit the US market last year. If you plan on going into this business do your research first. Find out:

What is the best size to start with? The right size can sell up to 30% more!

What is the best pricing for your product? Price to beverage distributors, wholesale distributors, exporters, food service, cash and carry and wagon jobbers

How much will you put back into marketing? Usually the formula calls for 30% of sales

How will you start selling? Do you have a contact with a retail store or a distributor? Please pay the most attention to this part of the business. You need sales to survive. Get a seasoned salesperson or a good broker to help you if you are not a great salesperson.

How much will you get for your promotions? Notice I don’t ask how much you’ll spend in promotions but how much you’ll get back. Please, please don’t spend a dime without a plan to get it back in sales.

Everyone will want something for free, the stores, the bars, the distributors.

Thanks,


Jorge